Skip to Content

Is It Sustainable to Eat Beef in 2020 During a Pandemic? L.A.’s Burgerlords Says No and Removes All Meat From Menu

9:00 AM PDT on July 16, 2020

[dropcap size=big]I[/dropcap]f there's one thing you can count on in Los Angeles, it is to always have a wide variety of family-owned burger joints littering our fair city. From the Valley to the Westside and [real] Eastside of Los Angeles, somewhere within a few miles of those corporate burger options, there will also be a supply of mom and pop burger shops. 

Each with its own unique history, which brings us to Burgerlords and their decision made public today to go 100 percent vegan.  

Co-founders and brothers Frederick and Maximilian Guerrero have roots in L.A. burgers and fries. Being the sons of Andre Guerrero, owner of the much-beloved neighborhood institution The Oinkster in Eagle Rock, their love for the all-American meal goes way back. These roots in the burger were formed while working at The Oinkster for their dad. Sometime between flipping patties and making sure the fries were always crispy, the family started a Tumblr blog to post ideas for crazy burger recipes. 

They quickly found that their manic, crazy burger blog was gaining traction and a large following with the internet. Thinking nothing of it, Fred continued to update his blog on a weekly basis while also using it to promote his family’s restaurant. When the brothers left the business to go off on their own, they opened an art gallery in 2013. They quickly found themselves seeking a change of pace and while brainstorming for a sustainable business, Fred remembered the crazy burger blog which was aptly named “Burgerlords.” 

In 2015, with that blog idea as the catalyst for their next venture they went full steam ahead, a restaurant named Burgerlords. While the restaurant included both meat and vegan options, As a vegetarian since the age of eight. Fred was unabashedly more proud of his vegan burger made from vegetables, grains, and nuts. 

It is this deep-seated moral sense of ethical obligation that made him ask himself: Can he consciously keep serving meat-based burgers in a time when meat processing plants have been mistreating their workers? Along with the looming possibility of having to charge $15 for a burger since the cost of meat has been going up? Or, finally, was he finally going to go all-in on his dream of serving sustainable plant-produced food he himself loved to eat as a child. 

Frederick Guerrero. Photo by Asato Lida

When it came time to decide there was no question about it and he made his choice.

The new menu will debut today at both their Chinatown and Highland Park locations. It includes a new vegan chili cheeseburger and chili cheese fries made with their house vegetable chili. A new “Buffalo Ranch Tofu Burger” and a new spicy creation named the “Brainburner” will also be on deck, with a percentage of the sales from this burger will be donated to Stop AAPI Hate, a coalition of community-based organizations that advocate for the rights and needs of the Asian and Pacific Islander American (APIA) community in the greater Los Angeles area.

The new menu available today.

Watch the full L.A. Taco interview with Frederick Guerrero below.

Already a user?Log in

Thanks for reading!

Register to continue

Become a Member

Stay in touch

Sign up for our free newsletter

More from L.A. TACO

Justice 8 Supporters Feel Defeat At Latest Ruling. Enamorado Reported to Be Bleeding While Jailed

Enamorado's attorney alleges, "He is not getting the treatment he deserves for what is a valid medical reason.” Nonetheless, the supporters for The Justice 8 are bracing themselves to keep fighting.

February 20, 2024

West Hollywood’s Outdoor ‘Consumption Lounge’ Is a One-Of-Its-Kind Sneak Peek Into the Future of Dispensaries

Come take a look as the L.A. TACO team tours and enjoys a private tree-house cabana at The Woods dispensary, the only consumption lounge of its kind in L.A. County. It was a great day of "work" we'll never forget.

February 20, 2024

What to Eat This Weekend: ‘Sea-Cuterie,’ Al Pastor Rigatoni, and Oxtail Curry Pizza

Plus, a new spot to get huitlacoche quesadillas—with cheese—in the San Fernando Valley and a new delivery-only bento box to order in.

February 16, 2024

The Nug Report: Lemon Drop by LAX Packs

We found that Lemon Drop pairs well with a cappuccino for an extra jolt and makes for a good “first smoke of the day.” Or, if you have the budget, an afternoon lounging with exotic parrots in the back patio of The WOODS, actor and cannabis OG Woody Harrelson’s consumption lounge.

February 16, 2024

Long Beach’s 100-Year-Old Bar Goes Through More Than 450 Pickled Eggs a Day

"This place is a church, everyone respects this place."

February 16, 2024
See all posts