Skip to Content
Featured

This Week In Starbucks Racism ~ The Case of the ‘Beaner’ Cup in La Cañada

[dropcap size=big]S[/dropcap]tarbucks has issued another apology for racist behavior by its employees, this time here in Southern California, where a man named Pedro who stopped at a Starbucks store in La Cañada Flintridge got to work on Tuesday morning and realized the word “Beaner” had been placed on his order as his customer name.

Starbucks confirmed it apologized to the man, but as of Thursday, there were no signs that the employee responsible had been fired or formally disciplined.

Pedro, who did not want to release his last name to media, said the Starbucks location offered him a $50 gift card as a form of an apology, but he declined as he saw it as an “insult overall” according to NBC4.

RELATED: New L.A. Soccer Team Already Dealing With Fans Chanting 'P*to' at Inaugural Game — Fun or Offensive?

“Beaner” is considered a racial slur aimed at Latinos, for whom beans are a dietary staple. (Urban Dictionary associates the term with "Mexicans.") Pedro told Telemundo that he was called by his name when the order was ready, so he did not believe the slur on his cup was a mistake. A coworker tweeted to Starbucks on Pedro’s behalf after the incident.

“This is not the welcoming experience we aim to provide, and we have reached out to this customer to apologize and make this right,” a representative named Ryan responded via Twitter.

His co-worker has since deleted the tweet to Starbucks, saying she deleted because they were already talking to Starbucks and confined that it was “NOT fake.”

The incident happened just days before Starbucks is preparing to shutdown thousands of stores nationwide on May 29 to train its employees on racial bias, after two black male entrepreneurs were arrested at a Philadelphia Starbucks while waiting for a business meeting.

Stay in touch

Sign up for our free newsletter

More from L.A. TACO

Unmatched Hustle: Immigrant from Michoacán’s Tierra Caliente Creates Innovative Tortillería on Wheels…In Bakersfield

Many come and buy pounds and pounds to share with their family members as soon as they taste a warm “taco de sal,” a tortilla sprinkled simply with salt and rolled up like a thin flauta. It’s common to eat tacos de sal while waiting in line at a tortillería in Mexico, but not so much in the U.S. 

February 12, 2025

No AI. No Algorithms. No Billionaires: JOIN OUR MISSION AT L.A. TACO TODAY!!

Just L.A. people supporting real street-level journalism. Become an L.A. TACO Member today.

February 12, 2025

Halal Beef Chorizo, Pastor-Spiced Chicken Shawarma, and Tahini Salsa at Lincoln Heights’ Brand New Mediterranean-Mexican Spot

The restaurant is barely a month old. The owner is the daughter of an Egyptian father and mother from Mexico City, so having guacamole and salsa with her kebabs was a natural thing for her. “I grew up with the privilege of having both of them in the same household,” she says.

February 11, 2025

L.A.’s New Legal Taco Cart Is The First Of Its Kind

While the look may be different from what most are used to seeing, this retro cart still allows a vendor to cook some of your favorite street food, from pupusas to tacos and smash burgers. “I'm very proud of what we came up with, and I’m looking forward to seeing it in the streets and hopefully changing people's lives,” said Richard Gómez, the engineer behind it.

February 10, 2025

A Brief Timeline of L.A. Times Owner Patrick Soon-Shiong’s Transformation Into An Apparent MAGA Influencer

Exhibit A: Soon-Shiong retweets RFK Jr., thanking Donald Trump for “his leadership and courage” while reaffirming his commitment to “Make America Healthy Again.” We look at a year of tweets and controversy that have us scratching our heads.

February 10, 2025
See all posts