Skip to Content
People

‘Taco Should Be A Verb’ ~ Five Essential Jonathan Gold Quotes About Tacos

Via City of Gold

[dropcap size=big]W[/dropcap]e lost our taco poet laureate. Jonathan Gold’s death Saturday, and the outpouring of reactions that followed, underscored his legacy in the world of cultural criticism, food writing, and journalism.  Gold’s impact on the taco lifestyle is as pervasive and intoxicating as the smell of carnitas when you step in through the Broadway entrance of the Grand Central Market.

The self described Belly of Los Angeles helped to articulate taco making and eating in ways few had before. Or as Jonathan Gold would put it: “Taco should be a verb.” Here are the most perfect quotes Jonathan Gold wrote or said about the most perfect food.

1. Tacos Are An Identity

"Your favorite truck is as much a part of your identity as your favorite ranchera singer."

2. Tacos Are An Apparition

"A taco, it could be argued, is the basic unit of consumption in Southern California, the parcel of corn and spice and animal whose masters line our boulevards, a food whose reach extends from the meanest barrio streets to the heart of Beverly Hills. When we move to New York or Paris, it is tacos that haunt our dreams; when we are hungry after a night of dancing, it is the taqueros who nourish us, who appear precisely where and when we need them the most."

3. Tacos Are a Gift

"Tacos - can we ever have enough tacos in our lives? I didn't think so. Because when the taco is right, the birds start to sing and the stars shine more brightly and you have the impression that everything is right with the world, which is a lot of happiness for a buck and a quarter, a buck-fifty tops. A perfect taco is a gift to the universe."

4. Tacos Are A Miracle

"Entire religions have been founded on miracles less profound than the Ensenada fish taco."

5. Tacos Are Verbs

"My theory is that taco eating is … it’s almost a verb. Taco should be a verb. The tortilla’s hot. The meat’s hot. They combine. The sauce is sloshed on it. And then you’re almost eating it in one continuous motion, from the way it comes from the grill, to the guy, to the counter. I know it’s overly romantic."

No. It’s not, J. Gold. It’s perfectly romantic. May a choirs of taqueros come to greet you. May they speed you to taco Paradise.

RELATED: Jonathan Gold, Ambassador of L.A. Cuisines, Has Died

Stay in touch

Sign up for our free newsletter

More from L.A. TACO

Sunday Taquitos #15: Less Lethal Than What?

Sunday Taquitos! Art by Ivan Ehlers.

February 15, 2026

L.A.’s Nine Best Creole and Cajun Dishes, According to a Louisianan

Happy Mardi Gras season. Here’s where you can find some of the best gumbo, king cake, and étouffée in Los Angeles. Laissez les bon temps rouler.

February 15, 2026

Thousands March on City Hall in Support of Iranian Crown Prince’s Global Day of Action

Reza Pahlavi, son of the former Shah, has publicly supported and called for protests in Iran and abroad to support regime change against the Islamic Republic.

February 14, 2026

DAILY MEMO: Border Patrol Has Left Los Angeles, ICE Carries On Taking Around 25 People This Week

The Harbor Area Peace Patrollers, who for 8 months stood watch every single morning outside of Terminal Island, today confirmed that ICE and CBP have demobilized from the Coast Guard base. While we’ve seen a decrease in activity with Border Patrol gone, around 25 people were still taken between Monday and Friday from Home Depots, cars, courthouses, and mostly targeted attacks. 

See all posts