Skip to Content
People

‘Taco Should Be A Verb’ ~ Five Essential Jonathan Gold Quotes About Tacos

1:12 PM PDT on July 23, 2018

    Via City of Gold

    [dropcap size=big]W[/dropcap]e lost our taco poet laureate. Jonathan Gold’s death Saturday, and the outpouring of reactions that followed, underscored his legacy in the world of cultural criticism, food writing, and journalism.  Gold’s impact on the taco lifestyle is as pervasive and intoxicating as the smell of carnitas when you step in through the Broadway entrance of the Grand Central Market.

    The self described Belly of Los Angeles helped to articulate taco making and eating in ways few had before. Or as Jonathan Gold would put it: “Taco should be a verb.” Here are the most perfect quotes Jonathan Gold wrote or said about the most perfect food.

    1. Tacos Are An Identity

    "Your favorite truck is as much a part of your identity as your favorite ranchera singer."

    2. Tacos Are An Apparition

    "A taco, it could be argued, is the basic unit of consumption in Southern California, the parcel of corn and spice and animal whose masters line our boulevards, a food whose reach extends from the meanest barrio streets to the heart of Beverly Hills. When we move to New York or Paris, it is tacos that haunt our dreams; when we are hungry after a night of dancing, it is the taqueros who nourish us, who appear precisely where and when we need them the most."

    3. Tacos Are a Gift

    "Tacos - can we ever have enough tacos in our lives? I didn't think so. Because when the taco is right, the birds start to sing and the stars shine more brightly and you have the impression that everything is right with the world, which is a lot of happiness for a buck and a quarter, a buck-fifty tops. A perfect taco is a gift to the universe."

    4. Tacos Are A Miracle

    "Entire religions have been founded on miracles less profound than the Ensenada fish taco."

    5. Tacos Are Verbs

    "My theory is that taco eating is … it’s almost a verb. Taco should be a verb. The tortilla’s hot. The meat’s hot. They combine. The sauce is sloshed on it. And then you’re almost eating it in one continuous motion, from the way it comes from the grill, to the guy, to the counter. I know it’s overly romantic."

    No. It’s not, J. Gold. It’s perfectly romantic. May a choirs of taqueros come to greet you. May they speed you to taco Paradise.

    RELATED: Jonathan Gold, Ambassador of L.A. Cuisines, Has Died

    Stay in touch

    Sign up for our free newsletter

    More from L.A. TACO

    Juárez-Style Burritos Have Arrived in Southern California, And They are Already Selling Out In Less than An Hour

    The month-old strip mall taquería in Anaheim make all their flour tortillas from scratch using both lard and butter, resulting in an extremely tender vehicle for their juicy guisados like carne en su jugo, carne deshebrada, chile colorado, chile relleno, and chicharrón. Every tortilla is cooked to order, too.

    April 23, 2024

    Urgent: L.A. TACO Falling Short of Fundraising Goals and Needs Your Support

    Emergency. This is not a test. This is not a ruse. This is not a marketing scheme. We need your support if we're going to make it and every single membership counts.

    April 23, 2024

    The 11 Best Backyard Restaurants in Los Angeles

    Despite many requests to publish this guide, L.A. TACO has been somewhat protective of these gems to not "burn out the spots." However, we wanted to share it with our small, loyal pool of paid members, as we appreciate your support (and know you to be okay, non-NARCs). Please enjoy responsibly and keep these 'hood secrets...secrets.

    April 18, 2024

    Here’s What an L.A. TACO Membership Gets You and Why You Should Support Local Journalism

    With more than 30 members-only perks at the best L.A. restaurants, breweries, and dispensaries waiting to be unlocked, the L.A. TACO membership pays for itself!

    April 17, 2024
    See all posts