Skip to Content
People

‘Taco Should Be A Verb’ ~ Five Essential Jonathan Gold Quotes About Tacos

Via City of Gold

[dropcap size=big]W[/dropcap]e lost our taco poet laureate. Jonathan Gold’s death Saturday, and the outpouring of reactions that followed, underscored his legacy in the world of cultural criticism, food writing, and journalism.  Gold’s impact on the taco lifestyle is as pervasive and intoxicating as the smell of carnitas when you step in through the Broadway entrance of the Grand Central Market.

The self described Belly of Los Angeles helped to articulate taco making and eating in ways few had before. Or as Jonathan Gold would put it: “Taco should be a verb.” Here are the most perfect quotes Jonathan Gold wrote or said about the most perfect food.

1. Tacos Are An Identity

"Your favorite truck is as much a part of your identity as your favorite ranchera singer."

2. Tacos Are An Apparition

"A taco, it could be argued, is the basic unit of consumption in Southern California, the parcel of corn and spice and animal whose masters line our boulevards, a food whose reach extends from the meanest barrio streets to the heart of Beverly Hills. When we move to New York or Paris, it is tacos that haunt our dreams; when we are hungry after a night of dancing, it is the taqueros who nourish us, who appear precisely where and when we need them the most."

3. Tacos Are a Gift

"Tacos - can we ever have enough tacos in our lives? I didn't think so. Because when the taco is right, the birds start to sing and the stars shine more brightly and you have the impression that everything is right with the world, which is a lot of happiness for a buck and a quarter, a buck-fifty tops. A perfect taco is a gift to the universe."

4. Tacos Are A Miracle

"Entire religions have been founded on miracles less profound than the Ensenada fish taco."

5. Tacos Are Verbs

"My theory is that taco eating is … it’s almost a verb. Taco should be a verb. The tortilla’s hot. The meat’s hot. They combine. The sauce is sloshed on it. And then you’re almost eating it in one continuous motion, from the way it comes from the grill, to the guy, to the counter. I know it’s overly romantic."

No. It’s not, J. Gold. It’s perfectly romantic. May a choirs of taqueros come to greet you. May they speed you to taco Paradise.

RELATED: Jonathan Gold, Ambassador of L.A. Cuisines, Has Died

Stay in touch

Sign up for our free newsletter

More from L.A. TACO

$32 Million In Two Weeks: The Cost Of Responding To Anti-ICE Protests In The City of L.A.

“The federal government's violent ICE raids are tearing families apart, causing fear in our communities, and making the city of L.A. even more broke,” Los Angeles City Controller Kenneth Mejia wrote on Instagram.

June 20, 2025

Black Lives Matter Leader Reflects On L.A.’s Anti-ICE Protests, Five Years After George Floyd

Baba Akili sees no end to the anti-ICE protests that started two weeks ago.

June 20, 2025

L.A. TACO Mix Series: Summer 2025 by EL KEAMO

As the heat rises and ice melts, here we gather a set of sounds which bend the preconceived notion of what a cumbia sounds and looks like.

June 20, 2025

Safety Concerns For People and Animals Arise as LAPD Officers on Horseback Swarm L.A. Protestors

Despite the dangers to both animals and humans, LAPD’s Mounted Platoon officers are required to receive only four weeks of equestrian training, as well as an additional week out in the field.

June 20, 2025

Weekend Eats: A Venice ‘Food Fight’ Fundraiser at the Beach, a New Puerto Rican Spot, and a Pop-Up Mercado United for Immigrants

It's dark times out there, but here is how restaurants are stepping up to help. Plus, a couple of new spots worth trying.

June 20, 2025

Tom Morello Unites B Real, Pussy Riot, K. Flay and More to “Defend L.A.” at The Echoplex

Morello brought out all the artists at the end to sing along together to "This Land is Your Land," encouraging everyone to continue to defend L.A. and not back down in the face of state repression.

June 20, 2025
See all posts