Skip to Content
People

‘Taco Should Be A Verb’ ~ Five Essential Jonathan Gold Quotes About Tacos

Via City of Gold

[dropcap size=big]W[/dropcap]e lost our taco poet laureate. Jonathan Gold’s death Saturday, and the outpouring of reactions that followed, underscored his legacy in the world of cultural criticism, food writing, and journalism.  Gold’s impact on the taco lifestyle is as pervasive and intoxicating as the smell of carnitas when you step in through the Broadway entrance of the Grand Central Market.

The self described Belly of Los Angeles helped to articulate taco making and eating in ways few had before. Or as Jonathan Gold would put it: “Taco should be a verb.” Here are the most perfect quotes Jonathan Gold wrote or said about the most perfect food.

1. Tacos Are An Identity

"Your favorite truck is as much a part of your identity as your favorite ranchera singer."

2. Tacos Are An Apparition

"A taco, it could be argued, is the basic unit of consumption in Southern California, the parcel of corn and spice and animal whose masters line our boulevards, a food whose reach extends from the meanest barrio streets to the heart of Beverly Hills. When we move to New York or Paris, it is tacos that haunt our dreams; when we are hungry after a night of dancing, it is the taqueros who nourish us, who appear precisely where and when we need them the most."

3. Tacos Are a Gift

"Tacos - can we ever have enough tacos in our lives? I didn't think so. Because when the taco is right, the birds start to sing and the stars shine more brightly and you have the impression that everything is right with the world, which is a lot of happiness for a buck and a quarter, a buck-fifty tops. A perfect taco is a gift to the universe."

4. Tacos Are A Miracle

"Entire religions have been founded on miracles less profound than the Ensenada fish taco."

5. Tacos Are Verbs

"My theory is that taco eating is … it’s almost a verb. Taco should be a verb. The tortilla’s hot. The meat’s hot. They combine. The sauce is sloshed on it. And then you’re almost eating it in one continuous motion, from the way it comes from the grill, to the guy, to the counter. I know it’s overly romantic."

No. It’s not, J. Gold. It’s perfectly romantic. May a choirs of taqueros come to greet you. May they speed you to taco Paradise.

RELATED: Jonathan Gold, Ambassador of L.A. Cuisines, Has Died

Stay in touch

Sign up for our free newsletter

More from L.A. TACO

How This Artist Is Turning L.A.’s Trash Into Art Draped With The U.S. Flag

I thought a lot about the ICE raids immensely,” says artist Acacia Marable. "And a lot about the unhoused people, ‘cause I mean, it's literally like this idea of this ugly thing that you don't want to be associated with your community or our country."

December 13, 2025

Daily Memo: ICE Prowls Around L.A. and San Diego, Kidnapping at Least Seven Individuals

ICE agents continue terrorizing southern California, kidnapping many including a gardener taken from his work truck.

Ten Damning Revelations in Congressional Probe Into U.S. Citizens Unlawfully Detained by Federal Immigration Agents

“At least you’ll have an exciting story to tell when you go back to school,” one federal agent told a detained 15-year-old child with special needs. The report includes three U.S. Citizens from the L.A. area, speaking out for the first time and a six-year-old child with autism kidnapped in Massachusetts.

December 12, 2025

L.A. TACO’s 2025 Holiday Gift Guide

Perfume for goths, elk burgers, ICE piñatas, graffiti books, and 18 other items that should get your gift-giving wheels turning.

December 12, 2025

Weekend Eats: Steak Au Poivre Ramen and a Holiday Market For Palestine

Plus a new modern Indian restaurant with pork vindaloo croquettes and a breakfast spot for chicken katsu and waffles.

December 12, 2025

The 24 Best Tamales In Los Angeles

Banana leaf tamales, tamales filled with savory corn pudding, sweet tamales, and those that can only be described as "unique." Los Angeles really is the best U.S. city for tamal season.

December 11, 2025
See all posts