Skip to Content
People

‘Taco Should Be A Verb’ ~ Five Essential Jonathan Gold Quotes About Tacos

1:12 PM PDT on July 23, 2018

Via City of Gold

[dropcap size=big]W[/dropcap]e lost our taco poet laureate. Jonathan Gold’s death Saturday, and the outpouring of reactions that followed, underscored his legacy in the world of cultural criticism, food writing, and journalism.  Gold’s impact on the taco lifestyle is as pervasive and intoxicating as the smell of carnitas when you step in through the Broadway entrance of the Grand Central Market.

The self described Belly of Los Angeles helped to articulate taco making and eating in ways few had before. Or as Jonathan Gold would put it: “Taco should be a verb.” Here are the most perfect quotes Jonathan Gold wrote or said about the most perfect food.

1. Tacos Are An Identity

"Your favorite truck is as much a part of your identity as your favorite ranchera singer."

2. Tacos Are An Apparition

"A taco, it could be argued, is the basic unit of consumption in Southern California, the parcel of corn and spice and animal whose masters line our boulevards, a food whose reach extends from the meanest barrio streets to the heart of Beverly Hills. When we move to New York or Paris, it is tacos that haunt our dreams; when we are hungry after a night of dancing, it is the taqueros who nourish us, who appear precisely where and when we need them the most."

3. Tacos Are a Gift

"Tacos - can we ever have enough tacos in our lives? I didn't think so. Because when the taco is right, the birds start to sing and the stars shine more brightly and you have the impression that everything is right with the world, which is a lot of happiness for a buck and a quarter, a buck-fifty tops. A perfect taco is a gift to the universe."

4. Tacos Are A Miracle

"Entire religions have been founded on miracles less profound than the Ensenada fish taco."

5. Tacos Are Verbs

"My theory is that taco eating is … it’s almost a verb. Taco should be a verb. The tortilla’s hot. The meat’s hot. They combine. The sauce is sloshed on it. And then you’re almost eating it in one continuous motion, from the way it comes from the grill, to the guy, to the counter. I know it’s overly romantic."

No. It’s not, J. Gold. It’s perfectly romantic. May a choirs of taqueros come to greet you. May they speed you to taco Paradise.

RELATED: Jonathan Gold, Ambassador of L.A. Cuisines, Has Died

More Stories

Vanguards of Language: Obi Kaufmann, Saul Williams, and the Power of Poetry

New books by Kaufmann and Williams are valuable manifestos that urge us to create a new world by transforming how we live and what we create.

October 31, 2026

A Stunning Iranian Bakery From a Former Spago and Lucques Pastry Chef

On the savory side, this shop offers a signature seeded, hot stone-baked barbari, a cumin-tinged wheel of latir bread, shaggy with sesame seeds and dill; and a barley-and-wheat-blended circle of sistani bread, spiced with coriander, cumin, fennel, and turmeric, and speckled with nigella and sesame seeds.

October 30, 2026

ICE Watch: America’s Mass Detention Nightmare Continues Ahead of Midterm Elections

Fear of ICE agents at the polls has people on edge. The federal government says federal immigration agents will not be patrolling those locations but also has not ruled it out entirely, both in the Southland and beyond.

October 29, 2026

Salvadoran Street Coffee at the Silver Lake Reservoir Honors A Local Barista’s Roots

The beans come from Juayúa, El Salvador, where they're grown, harvested, and processed before being shipped green to L.A. for roasting. Roasted medium-light, they bring out notes of blueberry and Concord grape, with the acidity of cherimoya and a cacao nib finish.

October 29, 2026

Do Activists Vote? How Nine Local Organizations Approach L.A.’s General Election

Election Day is next Tuesday. If you’re still on the fence about whether or not to cast your ballot, read what dedicated community members have to say.

October 29, 2026

How Dolores Huerta Changed Our World

Huerta did not organize so Mexican-Americans could simply become consumers. She organized so they could become empowered participants in the democracy they defined.

October 28, 2026