Skip to Content
Events

The Thirteenth Annual Southern California Trade Tasting or the biggest wine tasting in LA you could ever go to

1:37 PM PDT on April 12, 2012

Once a year a mass of people descend on the Pasadena convention center to get their plonk on in the afternoon. I admit there have been a few years that I've attended where I've felt downright guilty; drinking like a true child of Dionysus on a random Tuesday afternoon while Joe Public toils away in their cubicle, but sometimes you gotta just let it go and live like you're a hip hop mogul even if you hadn't saved hundreds on some third party cell carrier.

And just before you ask and say "hey, how can I go" - bubby, you can't. You have to be invited as a vendor who sells wine in some form or fashion - I know peeps at 7-11 and the looks you get when sampling $80 culty Napa Valley Cabs while rocking a 7-11 store number on your id badge are indeed, priceless.

Now onto the wine.

Bex of Napa Valley was everything I like to zero in at this convention; limited case production, actual wine maker present and blondes. The highlight was their Chardonnay; light like a Sauvignon Blanc but balanced because of the oak finish. A perfect wine for a warm summer evening dinner or if you are going the distance at a wedding dance floor.

Guarachi Vineyards caught my eye because legendary high end winemaker Paul Hobbs has his hands all over this vineyard. Since Paul spends most of his time in South America and Alex Guarachi was MIA, I was left in the hands of a sales rep who had "I want to be any place but here" tattooed on her face. Despite the poor dog and pony show I left a luckier man after sampling an exemplarily Cabarnet Sauvignon.

The Santa Lucia Highlands provide near perfect conditions for growing Pinot Noir which is one of the most difficult grapes to grow well. I won't bore you the sweet AM fog followed by ample afternoon sun which contributes to such a fine bottle but it does warrant the $50+ price tag these wines can fetch.

For the last time it's not White Zinfandel and you're not at Olive Garden; its rose. And not all the good stuff is just from Provence. Usually I find Pinot Noir Rose to be a bit too fruit forward and tart for my tastes but this rose was as smooth as the very best stuff from Domaine Ott.

A cool label goes a long way to helping choose what my 7th glass of wine is going to be; well done Windstream on flagging my attention. This was a deeply satisfying Chardonnay but kept its cool on the oak/butterscotch department. For those who think Cakebread is the only way to do Chardonnay, I challenge them to abandon oak for steel and try Windstream, its a fine white wine that won't make your red only drinkers gag.

Eventually at the Convention you get to a winemakers' booth and you just stay put. You praise them for their wine making powers while shamelessly slurping up more of their magical juice. Pinot Noir: rich, inky, balanced. Chardonnay: beautiful sweet and crisp edge.

Back to the Cabs. Though running on the sweeter end the '06 was still a complex wine with a finish that didn't linger needlessly, a welcomed shift from some of the more tannic wines that usually come out of Napa.

More Stories

Opinion: College Campuses Were Built to Protect Abusers, Not Victims

Meet Zoe Doe, a UCLA student who knows firsthand how easily fraternities can "cover up" sexual assaults

October 9, 2026

A New Guatemalan Café In Leimert Park, Self-Funded by Two Sisters, Is Now Soft-Opened

"It's a dream we've been carrying for the past ten years, back when we were young, wishing there was a local healthy juice bar, coffee shop, and community space where we felt welcomed," one of the two sisters behind the concept tells us.

How to Really Scare The Hell Out of Someone, According to the Creators of L.A.’s Most Popular Haunts

We sat down with the mad minds behind Knott's Scary Farm, Delusion, Dark Harbor, Urban Death, and more to talk about their real-life ghost stories, deepest fears, and best tips for making your friends scream in terror.

October 8, 2026

Why Is ICE Hiring 5,000 Officers and Borrowing Military Lawyers?

The next ICE surge in L.A. could make the ones we've already seem like tame by comparison. Activists are preparing to organize yet again.

October 7, 2026

The 54 Best Mexican Restaurants In L.A., Ranked

L.A. has over 5,000 Mexican restaurants. These are the very best of them.

He Was Murdered Over a Pack of Swisher Sweets

The tragic story of how a gruesome K9 bite exposed a teen's crime spree and the murder of an unhoused Black man.

October 5, 2026