Like many spirits, tequila is more than just a liquor category. It’s a centuries-old cultural drink that embodies centuries of Mexican history, social issues, and tradition.
Agave tells the story of the people, their soil, their worldview, and their philosophy. When we talk about tequila, we’re talking about Mexico. Supporting Mexican brands is more important than ever, as they compete with an ever-growing number of agave spirits made from agave varieties grown around the world.
The question of where agave plants come from matters, especially at times when terms like “biopiracy” and “cultural appropriation” are met with a certain amount of mistrust, as if they were to be feared or left out of discussion completely.