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Watering Holes

Los Angeles ~ Sino Tequila ~ A New Perspective

9:58 PM PST on December 22, 2009

Sino Tequila was present at the Juxtapoz Anniversary Event a few weeks back providing product samples to those in attendance. After the event I contacted Sino Tequila's owner and president Judy Rivera  for a rundown of the brand and its idealogy. Judy was kind enough to break it down for LA Taco. Here are the key elements of the brand.

CREATING A HIGH QUALITY TEQUILA-

Sino 100% blue agave tequilas are born  from the red earth of the
highlands in Jalisco, Mexico but live and breath on the streets of
your neighborhood. Sino  passionately produces  artesanal  tequilas of
unparalleled quality, proudly steeped  in the tradition of  Mexico
using Mexico's only 100% Latina owned and run distllery.

TRUE STREET CULTURE MARKETING -

Sino Tequila is also dedicated to aligning itself with true street
culture artists that push the envelope of creativity in everything
they do.
With the help of SA Studios and artists such as Patrick Martinez the
message of Sino Tequila to the market.

GIVING BACK TO THE COMMUNITY-

It is Sino Tequila’s extreme honor to partner with Latino Arts Network
to help their mission to promote and strengthen the Latino arts
community and cultural well-being of the artists they serve. For over
a decade, Latino Arts Network has supported community-based centros,
galleries and artists throughout the state of California. This 501 (c)
3 nonprofit arts service organization and public charity is
committed to advocating collaborative programs highlighting Latino
arts and culture.

$1 of every bottle sold of Sino Tequila is donated to LAN to help
continue their journey of artist support.  By purchasing our bottle of
Sino, you are not only part of the final r-evolution of tequila, you
are also supporting a network that promotes the art that makes the
streets come to life. For more info or to become a sponsor visit
www.latinoarts.net.

TASTING NOTES-

Sino Silver is a crystal clear, 100% blue agave tequila from the Los
Altos region of Jalisco, Mexico that has a fresh, agave aroma and
clean, slightly sweet finish.

Sino Reposado from the Los Altos region of Jalisco, Mexico is aged for
4 months in new and once used American Oak whiskey barrels resulting
in a tequila of rich flavor and a warm, smooth finish.

Next time you are at your local eatery or watering hole, ask for Sino Tequila. It goes great with tacos!

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