Skip to Content
Tacos

LeBron James Backs up His Dedication to ‘Taco Tuesday’ by Hooking up Firefighters with L.A.’s Most Iconic Tacos de Camarón

11:45 AM PDT on October 30, 2019

    [dropcap size=big]Is[/dropcap] fighting the blazing Getty Fire fueled by the strongest Santa Ana Winds since 2007 that has burned through 12 homes and 745 acres as of Wednesday morning an excuse to miss Taco Tuesday? 

    LeBron James thinks not.

    More than 600 San Juan de Los Lagos-style shrimp tacos and a countless amount of tostadas piled with both fish and shrimp ceviche were served up yesterday at Jackie Robinson’s Stadium, confirms Raul Ortega of Mariscos Jalisco over a phone call with L.A. Taco. The multiple-time Taco Madness winner rose to the occasion of feeding L.A.’s bravest and most selfless with just a 15-hour notice yesterday. 

    “They’re out there fighting the fires and risking their lives to save other people’s property, how could I not?” Ortega shares with L.A. Taco. “The phone call came the night before at about 8:30 PM. It was a little tough because I had to call my employees who were supposed to rest to come back on and I had to prep the entire night but in the end, it was a great day.” 

    Ortega reports that Gavin Newsom was among those who were present in the crowd of hungry firefighters and other city officials feasting on mariscos under the smokey California sun, but L.A. Taco was unable to confirm if he also partook in the glory that is your first crunchy bite of a shrimp taco from MJ.   

    “There were also many raza among the brave firefighters who knew what’s up,” Ortega informs L. A. Taco, proudly. 

    Ortega shares that Chris Jenn, a producer for Ugly Delicious, was the one who first called to put him in contact with James’ team. Jenn was also the pollinator that connected Ortega with Chrissy Teigen last year to cater her party, an event that effectively changed Los Angeles taco culture forever by being the first OG taco truck to cross over to pop culture. This event is another big step towards the national media recognizing just how serious Angelenos take their taco lifestyle. 

    My best wishes as well to the first responders⛑ right now doing what they do best! 🙏🏾💪🏾

    — LeBron James (@KingJames) October 28, 2019

    Not to mention, it was also a generous move on the part of LeBron James to redeem himself from the cultural shame from many that followed his attempt to trademark the term “Taco Tuesday” as it pertains “to downloadable audio/visual works; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media; podcast services; and online entertainment services, namely, providing a website featuring non-downloadable videos, and social media posts in the field of sports, entertainment, current events and popular culture.”

    Beyond that, this act of taco-anthrophy has officially made his controversial comments about China a thing of the past, and his fans let it be known by chanting “TACO TUESDAY” at yesterday’s Lakers game against the Suns. 

    “Taco trucks being associated with these kinds of events is great for business but that is the last thing to focus on. These men and women risk their lives every day and that has no price—I’ll always do anything I can do to help,” Ortega says.  

    Stay in touch

    Sign up for our free newsletter

    More from L.A. TACO

    What To Eat This Weekend: Cannabis-Infused Boat Noodles, Thai Smashburgers, and “Grass & Ass”

    Plus, a pizza festival and a respected chef from Toluca, Mexico comes to Pasadena to consult for a restaurant menu, including enchiladas divorciadas, and more.

    April 12, 2024

    Facing ‘Immediate Layoffs,’ L.A. TACO Launches Membership Drive to Save Our Publication

    After Sunday, we do not have enough money to make another payroll. We need 5,000 members to become sustainable. Our deadline is April 26th to hit this goal.

    April 12, 2024

    The Final Round of TACO MADNESS 2024 Is Now Open for Voting! It’s Highland Park vs. San Fernando Valley

    It was an incredible comeback to deny last year's winner and bring a first-timer from the San Fernando Valley to the finals. They will have an uphill battle against Villa's Tacos, who lead all teams in total votes so far in the 2024 competition. L.A.'s favorite taco will be decided on Sunday, April 14th, at 11:59 P.M. 

    April 11, 2024

    This New Koreatown Onigiri Spot Is Unlike Any Other in Southern California

    Supamu, which started as a food truck and a series of pop-ups, brands itself as Southern California’s first Okinawa-style onigiri. What sets its onigiri apart from competitors? All the details are in the post, plus where to find it.

    April 10, 2024

    When ‘Tomorrow’ Never Comes: The Saga of a DTLA Bar Staff’s Struggle To Get Paid

    A barback recalled a time when he had to use a payday loan app to cover a dinner bill. “How can you, with a straight face, hand someone a check knowing that there isn’t money in the account,” the barback questioned.

    April 10, 2024
    See all posts