Skip to Content
Featured

We Lost: The Emoji Taco for iOS is Here, and it’s Bullshit

11:38 PM PDT on September 9, 2015

First we advocated for a taco emoji. Having achieved victory, we warily moved on to part 1a: making sure the taco emoji represented an authentic taco and not a Taco Bell™ taco. We were wary of the direction the campaign for an emoji taco had taken because Taco Bell™ had come in at the last second, and fraudulently declared itself the true champion of the emoji taco, even though the primary proponents of such an emoji were Mexicans, and those who love authentic Mexican tacos.

We redoubled our efforts, going so far as to publish an op-ed of sorts in popular online food journal First We Feast which generated tremendous press and online commentary.

Today we learned that our pleas have fallen on deaf ears.

taco_emoji_ios

Apple has shown their latest emoji designs in the developer release of iOS 9.1, and it's worse than we could've imagined. Not only is it a Taco Bell™ style taco, it's a pretty much a direct facsimile of a Taco Bell™ taco. Ground beef, check. Shitloads of superfluous lettuce, check. Disgusting orange cheese product, check. Tomatoes that aren't part of a salsa, check.

The iOS taco emoji is a disgrace. While the house style of Apple's emoji is still superior to Android or Firefox (more on that later), their taco is a failure of imagination and of design. The taco is a symbol of Mexico that has been colonized by a designer who didn't bother to research his or her subject in any meaningful way. They have handed a victory to those that believe that demanding an authentic taco is absurd.

Screen Shot 2015-09-09 at 11.10.31 PM

Well, shit happens. We lost. At least we weren't advocating for a burrito, which no one bothered to do, because there's no way they could screw that up, right? You know, the Mexican food that has a much more American pedigree?

emoji_burrito2

If the iOS taco is the Titanic of emoji designs, the burrito is the Hindenburg. This "burrito" will live in infamy, as it resembles nothing more than a shitty vegan wrap from a New York City deli.

We call on the designers of Android and other emoji sets to right Apple's wrongs. Design an authentic taco with cilantro and cebolla. Make a burrito that has foil and is a basic tube shape. Have some fucking respect for the original creators of these delicious foods that millions consume every day, and make us all proud of your work.

Stay in touch

Sign up for our free newsletter

More Stories

From Pasadena to Palmdale: Two Contemporary Noir Novels

Set roughly 120 years apart, new novels by author Naomi Hirahara and actor/comedian Kirk Fox expose the corruption and latent menace just beneath the surface of the City of Angels.

August 29, 2026

Where Do the Candidates for L.A. Mayor Really Stand on Street Vending?

Mayor Karen Bass's team realizes that she messed up by trash-talking street vendors, but is Nithya Raman's campaign really pro-vendor?

August 28, 2026

Tijuana’s Prized ‘Tacos Varios’ Enter East L.A.

The border city's consummate working class taco arrives with rich guisados, handmade corn tortillas, beans, and rice.

August 28, 2026

L.A.’s Most Exclusive Poke Comes From a Car Trunk And Sells Out In Minutes

Some of the most euphoric experiences come from plastic baggie transactions. Eating Dover Sole Market's Hawaii-sourced poke is no exception.

August 27, 2026

Our Playbook Against ICE Burnout

The Daily Memo, as we knew it, did its job when it was most needed. Now, we are launching a newsletter called ICE Watch that goes right to your inbox every Wednesday—far away from the shadows the tech billionaires cast with their algorithms and the chaos they promote on your feeds. We hope you subscribe.

August 27, 2026