Skip to Content
Video

This 35-Year-Old Jalisco-Style Taco Truck in Venice Named After A Madonna Song Continues to Thrive Despite Gentrification

Drive down Rose Avenue towards Venice beach, and you’ll find a changed community pillaged by Snapchat employees who have all but erased the once blue-collar Black and Brown neighborhood and its quirky and artsy characters. But on the corner of 4th Street and Rose Avenue, one memento persists as a vestige of this old community: a taco truck operated by the same family since 1987.  

In this latest episode of ‘Hanging with Taqueros,’ we go down to Venice and meet the Gonzalez family, who have been slanging tacos topped with beans and Jalisco-style mariscos for 35 years. We learn why they named the truck after Madonna’s hit song, “La Isla Bonita,” why they’re one of the few remaining taqueros that still put frijoles de la olla on their tacos, and what it feels like to see the neighborhood change around them. Regardless of the changes they’ve lived through, this corner of Venice is home for them.

Photo by Memo Torres for L.A. TACO.
La Isla Bonita truck on Rose. Photo by Memo Torres for L.A. TACO.
Photo by Memo Torres for L.A. TACO.
A taco de chicharrón at La Isla Bonita. Photo by Memo Torres for L.A. TACO.

Meet the father and son duo and get a visual taste of the food you should try on your next visit to Venice Beach. Shout out to White Claw for making this series possible, and check out the rest of the series to learn about the great people and tacos that make up this beautiful city of Angels we all call home. 

La Isla Bonita, 400 Rose Ave, Venice, CA 90291

Stay in touch

Sign up for our free newsletter

More from L.A. TACO

‘Not Like Us:’ Kendrick Lamar Unifies Los Angeles In A One-Night-Only Juneteenth Concert, Placing West Coast Unity At the Forefront

“The Pop Out” wasn’t just a showcase of the breadth of talent and music that Los Angeles has to offer—it was a cultural renaissance, a presentation of art bursting with unity and West Coast pride. In a city with so much pain and suffering throughout history, “The Pop Out” showed that community is everything.

These Nayarit-Style, Ceviche-Stuffed ‘MarisCocos’ in Compton Taste Just As Good As They Do On the Beach

Each young coconut is macheted to order and imported from Colima. The tender meat is mixed in with the ceviche and its refreshing coconut water is served in a plastic bag. They are about the size of basketball and weigh five pounds—at least. It's officially summertime in Los Angeles!

June 20, 2024

Ten Architecture Gems to Visit in L.A.: If These Walls Could Talk

Did you know that one of the 11 world's most beautiful post offices in the world is located in Hollywood? And the "skinniest house" in the entire U.S. is located in Long Beach? Plus, Gargoyles. L.A. is for architecture lovers...if you know where to look.

How to Celebrate Juneteenth in Los Angeles

Los Angeles is the place to be this Juneteenth, with a wider variety of free and exciting ways to celebrate, there is something for everyone to attend or participate in.

Announcing the TACO MADNESS 2024 ‘Best in Show’ Champion, Plus All the Tacos and Good Times You Missed Out On!

Thank you to every single of you who came out to support us in our quinceañera edition of TACO MADNESS 2024! This year's winner was a shocker and first-in-its class! See if you spot yourself and your TACO MADNESS crew in our photo recap!

June 18, 2024
See all posts