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Everything Wrong with Tesla’s $500 ‘Mezcal’

"Mezcal has become a commodity for many, without any regard for the earth, [or] for Indigenous people's land rights," says Odilia Romero, an Indigenous migrants rights advocate from Oaxaca and the executive director for CIELO. "Oaxaca is also having a water access issue.

3:33 PM PST on December 20, 2024

What do electric cars and mezcal have in common?

Absolutely nothing.

This isn't a punchline. Tesla just released a 43% ABV mezcal from Oaxaca made from espadín and bicuishe agave, and is selling it for $500. Secondary retailers are already selling it for more than $1,099

The spirit is a follow-up to the $1,000 tequila Tesla released last year. Even the bottles for that, without any alcohol inside, are going for more than $100 on eBay right now in this world gone mad.

Does Elon Musk, the world's richest man, really need to be selling mezcal?