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Tacos

San Francisco Taquería Launches Tariff-Era Menu: ‘Avocado-Garbanzo Guacamole’ and Limes Only On Request

This taquería is the first in California we've seen that is being transparent with its immediate price and menu changes. The open letter to its customers has been received well by its loyal customers: "People like to understand why things are the way they are, and if they have clear information, they can more easily buy in," says the chain's owner.

9:41 AM PST on March 5, 2025

Guacamole and taco spread. Photo via Tacolicious.

Guacamole and taco spread. Photo via Tacolicious.

The realities of Trump-era American taco life have arrived in San Francisco.

The first brave restaurant to embrace this even-more-expensive guacamole hellscape is San Francisco's Tacolicious restaurant chain, owned by hospitality veteran Joe Hargrave. It has wasted no time letting its loyal customers know about the immediate changes in its menu in an open letter yesterday.

"We got some good news and some bad news …," their Instagram post reads.

"A couple slight changes on the horizon that we're needing to stay ahead of. I'd appreciate it if you'd take a minute and save the following to memory so that next week when we're live our guests are getting good information from each of you. First, the bad news: The White House's order to place tariffs on goods coming from Mexico will greatly impact the cost of excellent limes and avocados we use for so much of our menu. While we source many ingredients locally, these are items for which there isn't a local alternative we can source without significant price increases for our customers."