Skip to Content

A Small Business Owner Raised $8,000 to Buy Shoes for Migrant Children Because Someone Has to Pick Up the Slack

[dropcap size=big]L[/dropcap]il’ Libros co-founder and On Air With Ryan Seacrest radio personality Patty Rodriguez didn’t watch the Democratic debates. She didn’t go on a Twitter rant. When she got fed up with all her heartbreaks that came from seeing photos of dead children and reading about babies detained in mass holding camps, she took action. 

“I have to do something,” she told L.A. Taco. Within hours, Rodriguez used her social media influence to raise more than $8,000 to buy shoes for recently released children awaiting asylum at Catholic Charities Center in McAllen, Texas. She also partnered with the owner of one of L.A.’s most lauded restaurants, Bricia Lopez, to sell out a special $150-plate charity dinner will all the proceeds going to charities that provide legal aid to separated families.

“My heart breaks. And I feel helpless. And I cannot continue to go about my life without trying to help and I think the best way right now is using our platforms,” Rodriguez wrote to her 90,000 Instagram followers.

Rodriguez isn’t alone. Popular gourmet cotton candy maker Twisted! – founded by Lucia Rios – is in the middle of a fundraiser raffle with the same goal. L.A. social media – and the women of color who dominate it – is increasingly filling a void historically dominated by the charitable arms of big corporations, rich philanthropists, and powerful non-profits.  

RELATED: This Taquero Drove His Taco Truck to an Evacuation Site to Feed People Displaced by the Camp Fire

Los Angeles has a rich history of donors funding the arts, health crises, and even charter schools. But most of the fundraising for the crisis at the border is coming from social media campaigns by brown women. 

Last year, when the policy to separate and detain families was implemented, Latinx TV showrunners Gloria Calderón Kellett (One Day at a Time) and Tanya Saracho (Vida) led a successful fundraising campaign on Twitter that got various TV writers rooms to donate to groups like Raices.

Social media fundraising is nothing new. But the humanitarian crisis at the border has fomented plenty of outrage and tears, but not necessarily the type of support from big brands that unite the country around natural disaster aid, ice bucket challenges, and six-figure dinners on the Westside. 

Credit: Patty Rodriguez
Credit: Patty Rodriguez

It’s entirely possible that many people of considerable influence in this city have privately contributed to aiding children that the government has deemed criminal. But in their anonymity, they quietly and passively have allowed this crisis to worsen to the point that a photo of a dead migrant father and his daughter appeared above the fold on the front page of the New York Times. 

Rodriguez said she was hit particularly hard by the deaths of Óscar Martínez and his 23-month-old daughter, Valeria. They drowned crossing the Rio Grande in desperation after waiting months for an asylum appointment that never came. "It's a horrendous image," Rodriguez says.

Thanks to donations from her Instagram followers, Rodriguez raised enough money to buy 350 pairs of shoes for the migrant children recently released from concentration camps in Texas.

Influential women of color like Rodriguez, Lopez, and Rios are picking up the slack that used to be carried by names like Broad, Getty, and Huntington.

“We have seen the headlines,” says Rodriguez. “Children as young as my little Oliver walking around soiled without diapers - having no one around to hold them and properly love and care for them.”

RELATED: How a Lil Libro on Selena Quintanilla Shot to the Top of Amazon's Best-Seller List

Stay in touch

Sign up for our free newsletter

More from L.A. TACO

The 24 L.A. Rappers You Need to Know in 2024

Kendrick Lamar's 'The Pop Out' show celebrated many rising L.A. rappers carrying hip-hop into the future. Here is our list (and your next playlist) of the local emcees putting on for the West Coast.

Check Out L.A. TACO’s Sunny New Summer Styles!

Rep the Taco Life and independent journalism with our new 'boxy cut' women's pink bota shirt and pink-and-blue hoodie. Now up on our online store! Every sale makes sure that we continue bringing you all the stories you all love.

July 16, 2024

13 L.A. Destinations For Tejuino, Raspados, and Ice Cream To Keep You Cool While Riding Metro This Summer

Stay cool this summer with tejuino from Compton, DTLA raspados that have gone viral on TikTok, and a true Zapotec tepache in Mid-City, all accessible when you ride Metro.

July 15, 2024

‘I Wasn’t Prepared For This:’ Placita Olvera’s Iconic El Burro Is Given A 30-Day Eviction Notice Following A Unanimous Vote on Thursday

This Thursday, the Board of El Pueblo de Los Angeles Historical Monument Authority Commissioners voted to evict La Carreta despite attempts from the family, community, and even the city council to save it. 

July 13, 2024

Downtown L.A.’s First Proudly Queer-Owned Dispensary Is Thriving

The disco ball and neon signs illuminate a wall dedicated to LGBTQIA+ products at Green Qween. Despite the queer community being at the forefront of medical marijuana usage during the HIV and AIDS epidemic of the 1980s and 90s, today, queer representation remains low in the cannabis industry.

See all posts