Skip to Content
Tacos

How Chicas Tacos ‘Impossible’ American Crunchy Taco Is Changing the Cal-Mex Food Game

[dropcap size=big]B[/dropcap]oth forward-thinking and nostalgic at once, Executive Chef Eduardo Ruiz likens Chicas Tacos’ new Impossible taco to those he had as a child. 

“It has that memory of growing up and having hard-shells at home,” he told L.A. Taco.

The big difference between then and now: The Chicas Impossible taco uses the rockstar plant-based meat that is rapidly entering America’s foodservice industry: Impossible Foods. Aside from the meat and vegan Daiya cheese, the taco remains a classic American crunchy taco—iceberg lettuce and all. Although, Ruiz did add some sliced radishes for some extra crunch and pepperiness. Not to mention, he came up with his own secret blend of “taco spices.” 

It’s a familiar yet innovative taco.

After listening to customers online who were requesting more vegan offerings, Ruiz and his partners began exploring other plant-based options. It was important to find a meat alternative that upheld its core values as a health-conscious, always-fresh taco establishment. For Ruiz, Impossible meat was the standard-bearer and embodied his own philosophy to create dishes that no one else can mimic. 

“Impossible is the first product out there that’s challenging other [plant-based meat] companies to be better and make something greater,” he said. 

Accompanying the Impossible Taco is a refined Chicas hot sauce made in-house that has the tang of a familiar "taco sauce" that you may have grown up eating if you ate this kind of tacos in fast-food restaurants. It’s befitting the American crunchy taco that Ruiz and team have created. In the spirit of the pocho, Mexican-American style, its drizzled liberally over the shredded cheese, lettuce, and radish before you go in for the first crunch. 

A sneak peek of Chicas Tacos' Impossible Foods nachos

The Chicas Impossible Taco is both a crowd-pleaser and a symbol of the future of Alta California cuisine. It has kicked down a door for street-level taquerias to experiment with a new item amidst a flourishing plant-based movement in Los Angeles. Ruiz believes that this is an opportunity for vegans to fall in love with modern Mexican cooking. 

“For us, if we are going to have something vegan on the menu then let’s give them the attention that we would give non-vegans,” he said. 

Still, independent food vendors who are creating dishes with the plant-based meat are somewhat bound to Impossible Foods’ production timeline. After serving 1,200 Impossible tacos at Taqueando, the Chicas team had to wait for a restock of the meat alternative supply before they could launch to the public with the taco. Chicas has firm next steps to meet the demand. In fact, Ruiz and team already have plans to roll out with other Impossible offerings, such as nachos, in their Culver City location, opening in October with a full kitchen. 

Impossible Tacos

Chicas Tacos has further defined its “Chica style” with this expansion of its plant-based offerings. Witness to the changing conversations around a vegan diet, Ruiz is proud of the time and patience it took to carve out Chicas’ specialty. 

By the end of your meal, you’ll find yourself picking up and savoring the morsels of Impossible meat that fell onto your plate with your fingertips. But don’t wait until the taco stand’s neon lights flicker on: Chicas is serving the taco starting at 11 AM every day (12 PM Sunday) until supplies last.

Chef Eddie Ruiz (wearing baseball cap) talks about his new vegan tacos at Chicas Tacos

“There’s nobody who travels to Mexico and eats more tacos than me. My life is tacos,” affirmed Ruiz, blowing wide open the plant-based possibilities of what he will continue to bring to the Alta cuisine. 

Stay in touch

Sign up for our free newsletter

More from L.A. TACO

Protester Whose Testicle Exploded After LAPD Officer Shot Him with ‘Less Lethal’ Firearm Receives $1.5 Million Settlement

Benjamin Montemayor had been protesting on Hollywood Boulevard for several hours on June 2, 2020, when at least 50 police officers descended upon his group and began firing munitions at the crowd, according to his civil rights lawsuit filed in Los Angeles federal court.

May 17, 2024

Westlake’s Oldest Gay Bar Set to be Demolished

Opened in the early 1960s, the Silver Platter has long been known as a safe space for immigrant gay and transgender communities in Westlake. The building dates back to the 1920s.

May 17, 2024

What To Eat This Weekend Around L.A.: Salvadoran Fried Chicken Sandwiches, 48-Hour Pho, and Tacos Placeros

Plus, a new Enrique Olvera-approved monthly "mercadito" in D.T.L.A., a new arepa spot with patacon burgers that use fried plaintains for buns, and more in this week's roundup.

May 17, 2024

The 13 Best Tacos In Boyle Heights

Boyle Heights is arguably the city’s most important local taco galaxy in the larger taco universe that is Los Angeles. Remember, this is Boyle Heights! It's not East L.A., and it is most definitely not just some vague place known as “the Eastside.”

May 16, 2024

Here Are All the Restaurants (and the One Taquería In the Entire Country That Got a Star) On Michelin’s First Ever Mexico Guide

Europe's Michelin Guide recognized both Baja Californias, Quintana Roo, Mexico City, Oaxaca, and Nuevo Léon. Most of the usual nice restaurants got stars, but there were some questionable omissions. Also, in a country teeming with life-changing street food, only one taquería in the entire country was awarded "1 star."

May 15, 2024
See all posts