It’s Modelo time no more. This Saturday, for a couple of hundred thirsty foos who are about to camp out for the first taste, it’s about to be Pisto Time.
More than three years after starting his platform on Instagram documenting foo culture around the U.S., Lil Mr. E is finally launching his own craft beer: a premium Mexican lager brewed and canned at Thr3e Punk Ales Brewing Co out of Chula Vista. Reviews so far are positive, with a flavor so smooth it’s already making foos go “daaaaaamn.”
This limited-release lager (pronounced “lagger,” as in “stop lagging it”) is the latest business venture from the anonymous admin behind Foos Gone Wild, a.k.a., “your mom’s favorite entrepreneur.” The Mexican American behind the account (L.A. TACO confirmed) shows no sign of stopping his empire, also teasing an official Foos Gone Wild game show and a follow-up album to follow his chart-topping first release. All this, on top of selling hundreds of t-shirts, NFTs, figurines, and plush dolls that fetch for the thousands on eBay by eager collectors around the world.
Pisto has been a year in the making, here is everything you need to know about it.
L.A. TACO: So what does your brew taste like?
FGW: PISTO tastes like a cold gust of wind on a warm summer's night as you’re leaving the FOOVILLE motel after kicking it with a hyna you met on the party line.
Why did you finally decide to make a beer?
Foo, I've been drinking beer since my mustache came in so I was like fuck it, I might as well make my own. Also, I was tired of giving all these other corporate beer brands free advertisements on FGW.
Why did you choose a Latino-owned craft brewery in San Diego to make it for you?
I feel like foos promote beers that target the Latino consumer not knowing that the brand is owned by Belgian foos. I thought it would be sick af for a Brown-owned, Brown-brewed beer to hit the streets. 3punks killed it with this brew using high-quality ingredients for that sick-ass flavor. I’m also doing this to hopefully inspire some young ‘hood entrepreneurs along the way.
How many other foos hit you up to “collaborate” on a beer with them?
Like 69 foos hit us up to bust a beer collab but it just wasn’t right, their socks weren’t high enough.
Why did you decide on a lager-style brew?
Cause that’s what we drink foo! I wanted to have a beer that foos could crack a pack open and keep sipping all night at a kickback, clowning with the homies, and post up not giving a fuck. It’s a conversational beer, a crusher if you will.
Think you will make more beer sometime soon? Other styles?
I got a few ideas in the works but if I told you I’d have to block you foo. ❤️
Pisto beer will be sold via 12-packs at Ramirez Beverage Center in Boyle Heights this Saturday for $24.99. There will be a limit of one 12-pack per person. Ramirez Beverage Center is located at 2765 E Olympic Blvd, Los Angeles, CA 90023. Sign up here to find out the exact time the beer will drop and be available for purchase.
