Hailing from Southern California and pulling inspiration from its diverse subcultures, Applesauce Industries is a multidisciplinary art collective with an intense mission to create inventive works that express perspectives on their daily lives and experiences. Each artist interacts with multiple mediums, but zines is the connecting medium that brings the collective together. Applesauce: The Photo Show opens at As Issued on Saturday, May 7th, during the Santa Ana Artwalk and will feature the photographs of Joe Goblyn, Desilu Muñoz, Paul Carrillo and Sifry Borrayo. The photographs are produced with various film methods and the artists personify the resurgence of film photography. The zines document the artists' work in all the genres including photography, screen printing, watercolor, and illustration. A limited-edition, show-only Zine will be for sale along with other printed zines the collective has produced. The show will be the first of As Issued's curated events in Santa Ana that will occur quarterly focusing on graffiti, photography, printed matter and illustration.
As Issued has relocated from Costa Mesa to Santa Ana to join as an extension to Marcas Contemporary Art, on 4th St. in the East End / Calle Cuatro District. The partnership will seek to broaden the OC art scene by encouraging artists to showcase and engage with art locally. A one of a kind bookstore in Orange County, As Issued continues to provide an innovative and creative space dedicated to providing a selection of art and design book publications from around the globe. Such collection of publications will continue to bring comprehensive resources for artists, designers and more in Orange County.
As Issued opened in 2010 and has became a renowned bookstore for creative and influential individuals who need reliable sources for creative projects. The owner, Dana Jazayeri, states “The identity of the bookstore is shifting. It’s not the products that necessarily draw individuals in, it’s the time spent to survey the availability of particular publications from all around the world, and then further condense the availability down to a unique selection that is compiled from the most impressive published genres. Simplifying your life one book at a time.” Jazayeri has provided services to a list of corporations and institutions, such as Target, Google, Fox Motorsports, Mazda, Hyundai, UCI, Orange County Museum of Art, just to name a few. Not only does As Issued provide assistance for working professionals but also the publications act as a window to the global art and design market. Keeping the tangible book resource alive through a carefully curated selection of publications.
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