Skip to Content
Music

Video of the Day: BEI RU “SWEET TEMPTRESS”

9:40 AM PST on February 26, 2015

When this video starts, you might imagine you're about to see a souk in Beirut or Amman. Little clues give it away-- you can spot a piñata, the girl's bandana is by CRYPTIK, and the car is an old Chevy.

The music is by Armenian-American L.A. local Bei Ru (who has performed at Low End Theory), and the video is directed by Postas. Check it out: things get weird and the music is tight.

Bei Ru's new instrumental album is called Saturday Night At The Magic Lamp and blends bass music, Middle Eastern sounds, funk, and hip-hop. The record has live musicians playing bass, guitar, electric oud, cello, keyboards and piano on more than half the songs.

Bei Ru recently traveled to Kuwait where he performed at a Red Bull-sponsored event, the country's first to feature local and international electronic-based musicians. He also performed in Jordan and Lebanon during this trip. "It was just a matter of finding sounds that struck a chord with me and playing around with them," say Bei Ru regarding the album. "Some of those melodies were like some ancient-calling type shit that just resonated with me for some reason, on some in-my-DNA-type shit. I don't really know what it was, they just spoke to me." Saturday Night At The Magic Lamp is available now on iTunes.

More Stories

Investigations Newsletter: When Social Media Breaks the News of Your Friend’s Murder

Victories in this line of work are rare, and it often takes months, if not years, for a story to have an impact. This leaves a lot of time to wonder: What is the point?

November 2, 2026

Final Notice: Democrats Must Abolish ICE If They Win Tomorrow

ICE was created in 2003. It is not some sacred U.S. institution tied to the Founding Fathers. Congress created it. Congress funds it. And Congress can dismantle it.

November 2, 2026

SGV Organizers Step Up to Stop Data Centers By Running Against the Politicians Who Failed Them

A 20-year-old Occidental College student and a florist from Rowland Heights are part of a new crop of political challengers arising in the San Gabriel Valley and they are prepared to give data centers hell.

November 2, 2026

Sunday Taquitos #36: The End Is Near

Sunday Taquitos! Art by Pulitzer Prize Finalist Ivan Ehlers.

November 1, 2026

Vanguards of Language: Obi Kaufmann, Saul Williams, and the Power of Poetry

New books by Kaufmann and Williams are valuable manifestos that urge us to create a new world by transforming how we live and what we create.

October 31, 2026

A Stunning Iranian Bakery From a Former Spago and Lucques Pastry Chef

On the savory side, this shop offers a signature seeded, hot stone-baked barbari, a cumin-tinged wheel of latir bread, shaggy with sesame seeds and dill; and a barley-and-wheat-blended circle of sistani bread, spiced with coriander, cumin, fennel, and turmeric, and speckled with nigella and sesame seeds.

October 30, 2026