Skip to Content

Highlights from the Rogue 99 ~ Kogi BBQ

9:00 AM PDT on August 27, 2018

    [dropcap size=big]T[/dropcap]aco trucks in Los Angeles are often divided into two groups: those founded prior to 2008, and those created after. Because 2008 is when Kogi launched and changed the game. Roy Choi is world famous now, but when he decided to sell a Korean-Mexican street food mashup, he was a former hotel chef looking for something a little, or a lot, more interesting. The Korean short rib taco was the first menu item, followed by things like spicy pork burritos and chicken mulitas. (The sweet chili chicken quesadilla somehow isn’t as well-known, but it’s the most delicious option.) The food, of course, is good, but Choi and his team also harnessed the power of the then-new Twitter for marketing, and parked the truck strategically outside bars. Kogi takes all its cues from the taco trucks that have been part of L.A.’s landscape, and it brought new energy to the whole industry.

    3500 Overland Ave., Palms
    (424) 326-3031



    Father’s Office


    Beijing Pie House

    Stay in touch

    Sign up for our free newsletter

    More from L.A. TACO

    Urgent: L.A. TACO Falling Short of Fundraising Goals and Needs Your Support

    Emergency. This is not a test. This is not a ruse. This is not a marketing scheme. We need your support if we're going to make it and every single membership counts.

    April 23, 2024

    What To Eat In L.A. This Weekend: Mexican-Style Pastrami, ‘Trashburgers,’ and Flamin’ Jim Morrisons

    Plus, a new shawarma spot in Tarzana and the country's first wine festival dedicated solely to orange "skin contact" wine happening in Hollywood.

    April 19, 2024

    The 11 Best Backyard Restaurants in Los Angeles

    Despite many requests to publish this guide, L.A. TACO has been somewhat protective of these gems to not "burn out the spots." However, we wanted to share it with our small, loyal pool of paid members, as we appreciate your support (and know you to be okay, non-NARCs). Please enjoy responsibly and keep these 'hood secrets...secrets.

    April 18, 2024

    Here’s What an L.A. TACO Membership Gets You and Why You Should Support Local Journalism

    With more than 30 members-only perks at the best L.A. restaurants, breweries, and dispensaries waiting to be unlocked, the L.A. TACO membership pays for itself!

    April 17, 2024

    Announcing the TACO MADNESS 2024 Winner: Our First Ever Three-Time-Champion From Highland Park

    Stay tuned for the new date of our TACO MADNESS festival, which was unfortunately postponed this last Saturday due to rain.

    April 15, 2024
    See all posts