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Check Out the (potential) New Cigarette Labels

12:00 PM PST on November 10, 2010

FDA seeks public comment on the proposed rule, Required Warnings for Cigarette Packages and Advertisements. As part of this, FDA is seeking comments on what required warnings to include in the final rule, including comments on the color graphics that are included in the proposal. The proposed rule explains how to submit comments.

FDA plans to select a set of nine required warnings for the final rule, each of which is comprised of one color graphic that is paired with one of the nine textual warning statements. In addition, for each of these nine sets, FDA expects that the final version would include one formatting option where the textual portion of the required warning is presented in black text on a white background and one formatting option where the textual portion of the required warning is presented in white text on a black background.

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