Skip to Content
Los Angeles

Apple to Open Downtown L.A. Store in 91-Year-Old Tower Theater

[dropcap size=big]A[/dropcap]pple is opening a store and “event space” in 91-year-old theater in the heart of downtown Los Angeles, the world’s first trillion-dollar company announced Thursday.  

The new Apple store is set to open at 802. S Broadway in the old Tower Theater, built in 1927 by architect S. Charles Lee. The announcement was championed Thursday by Councilmember Jose Huizar’s who has made revitalizing the historic Broadway corridor a central issue.

RELATED: We Won, Apple's New Taco Emoji is an Authentic Taco

“When one of the top companies on the entire planet says we want to be on Broadway, we want to be part of ‘Bringing Back Broadway’, it doesn’t get any better than that,” Huizar said in a statement.

Apple did not announce a projected date for the opening of its new store.

According to the L.A. Times, the move is being seen as “a declaration” that Apple has its eyes set on becoming a major entertainment creator. The tech giant’s chief designer told the Times that the new store on Broadway intends to be “in the upper echelon” of Apple stores.  

According to a press release by Huizar’s office, the building will see “a major historic restoration.”  The plans, which will require city approval, include revitalizing the theater’s tile exterior, its marquee and tower blade. “The new store will honor the theater’s past while creating a new space with modern amenities, such as balcony level access via elevators,” the statement said.

The Tower Theatre is owned by the Delijani family, which also owns the Los Angeles Theater, the Palace Theater and the State Theater on Broadway. The Iranian Jewish family has spent millions in maintenance and upgrades since saving the historic landmarks in the 1980s.

“It is definitely a signature moment for our ‘Bringing Back Broadway’ initiative and the Delijani family, who have been invested in preserving our historic theaters on Broadway for decades,” Huizar said. “It is proof that our collective vision and efforts on the revitalization of Broadway have paid off and will continue to do so for years to come.”

Los Angeles and Palace are rented out for film shoots, live and private events. The State Theatre is leased to the Cathedral of Faith church, according to its website.

Stay in touch

Sign up for our free newsletter

More from L.A. TACO

Why Waving a Mexican Flag at a Protest in the U.S. Is a Form of Resistance

Raising Mexican flags is not an act of anti-Americanism. Quite the opposite—it is an expression of cultural pride, dignity, and resistance in the face of racism and intolerance. In the United States, waving the Mexican flag—or any national flag—can be an act of defiance against oppression, a declaration of one’s humanity and rights in response to relentless denigration by movements like MAGA that seek to marginalize entire communities. Even Trump would agree...

February 18, 2025

Tens of Thousands of Angelenos Flock to L.A.’s Flower District for a Valentine’s Day Flower Free-For-All

Tens of thousands made their way to the city's wholesale flower capital, jamming the streets and sidewalks with countless flowers and people. L.A. TACO'S contributing photographer Kemal Cilengir was there to capture it all, including street vendors getting fined and the dystopian-like flower free-for-all being had by lovestruck customers and hustling vendors eager to offload their prized plants.

February 14, 2025

This Weekend: A New Bar-Setting Indian Restaurant, Duck Laab Pizza, and a Filipino Breakfast Diner Pop-Up

Have a three-day weekend full of chai cheesecake, black garlic cocktails, egg pie, and famous flour tortillas.

February 14, 2025

Self-Defense Against ICE: Community Groups In L.A. Are Uniting to Protect Themselves

More than 50 organizations have joined the call to join this coalition, making it one of Southern California's largest immigrant rights coalitions. The group aims to extend from the San Fernando Valley to the U.S./Mexico border. The coalition is organizing training sessions to prepare its members for community tactics to defend their neighbors from ICE raids and deportations. Their first mass protest is taking place on Monday.

February 13, 2025

Tacos Before Vatos: 13 Tacos In L.A. That Will Make You Forget About Him

For L.A. TACO, love is always in the air, and it smells like charcoal burning on a sunny day under carne asada and tortillas hot off the comal, with vibrant salsas, caramelized onions, and thick guacamole. Forget him, and spend time with things that matter in life: tacos, forever. 

February 13, 2025
See all posts