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Starting Tomorrow, Sonoratown is Open In Downtown Long Beach

Sonoratown's full menu will be available starting Tuesday, September 17th from 11 AM to 4 PM open Tuesday through Saturday to start. The spacious dining room set in a 106-year-old historic building seats 50 people and has high ceilings for days, making it the biggest—and their most stunning—of their three locations in L.A. County. It's the most anticipated taquería opening in Long Beach this year.

3:22 PM PDT on September 16, 2024

Photo by Janette Villafana for L.A. TACO.

The highly anticipated opening of L.A.'s northern Mexican favorite Sonoratown has finally arrived in Long Beach.

On Sunday, Teodoro Diaz-Rodriguez, Jr. and Jennifer Feltham, the dynamic duo behind the restaurant, celebrated with a soft launch, inviting friends, family, long-time supporters, and, of course, LBC locals to their new restaurant on 3rd Street in downtown Long Beach. 

They kicked off the opening with a live banda norteña, as their housemade Sonora-style flour tortillas filled with mesquite-grilled asada, were making the rounds, and guests made their way through the restaurant. 

Teo and Jen transformed the new location from a former juice bar to a spacious, full-service taquería with indoor seating and patio tables. There’s also a public parking structure around the restaurant; the first two hours are free. And the nearest Metro station is only a three-minute walk away for those riding public transportation.

Although the couple initially planned to open within six months of announcing the new location, permit delays and other small details that typically go into opening a new restaurant postponed the debut a few times.