Adidas Skateboarding kicked off the first night of its 10-day, Das Days activation with an interactive launch of its all-new 3ST footwear line. Hundreds gathered at the Das Days Community Center, located at the iconic Seventh Letter Gallery in the Fairfax District of Los Angeles, to create concept footwear prototypes and custom shoe designs provided by the brand’s mobile MakerLab workshop.
Day three of adidas Skateboarding’s 10-day, Das Days city takeover in Los Angeles heated up with a Block Party at Union Nightclub this past Saturday. The event opened with an open outdoor skate jam and best trick contest judged by team rider Diego Nájera. Alongside Diego, adidas Skateboarding athletes Nora Vasconcellos, Lucas Puig, Alec Majerus, Na-kel Smith, Marc Johnson, and Felipe Gustavo were also in attendance. The celebration continued into the night with a musical lineup curated by Dom Deluca of Brooklyn Projects flexing performances by Chief Keef, Retch, Yung Gleesh, and Lil Gnar & Germ, hosted by Queen Bobby Pin. Within the mix of musical performances, a new video from Diego Nájera premiered.
Photos by Zander Takemoto.
As a part of the Das Days city takeover series in Los Angeles, adidas Skateboarding hosted a special edition of its touring art exhibition, the Showcase with Showcase X in partnership with renowned street artist Shepard Fairey at Seventh Letter Gallery last week.
Exploring the intersection of art and skateboarding, the iconic artist and longtime skate fan worked closely with the brand in curating a show that celebrated diversity. Featured artists included Sebo Walker, Zorah Olivia, Stella Reynolds, Oscar Meza, Andres Alfonso, Evan Mendel, and Shane Aukland – all who were in attendance. Fairey DJ’d to a packed house accompanied by a live musical performance by the band Easy.
