Natural Products Expo West took over the Anaheim Convention Center last week. It was my first time attending what is basically the Coachella of food trade shows, where thousands of vendors show off their wares amid long lines for both shuttles and bathrooms.
Expo West is a window into the food trends that may lie in our near future, as well as what the Consumer Packaged Goods (CPG) industry is cooking up. As usual, plant-based meats held strong and nutty milks are still the rage.
Here are three trends I noticed at this year’s Expo West and ten stand-out brands I sampled. Check them out here before you see them everywhere.
Three Trends from Expo West 2025
Protein Snacks