No one ever said it would be easy.
Thanks to the dedicated work of our team, and the generous and heartfelt support of our readers, we are ecstatic to announce that we are able to continue publishing daily news, features, and information for the city of Los Angeles!
Our July membership drive was a success and has given us a small but adequate financial foundation on which we can continue to build. The enthusiasm we've seen from all corners of the city has given us both a renewed sense of mission, and a feeling of pride that we've been able to impact so many people with our stories, events, and programs. All around us, we see daily evidence of the decline of local news, coupled with the reduced expectations and growth of new media platforms. That said, we've never measured ourselves against anyone else, and despite all the challenges, it's an incredibly exciting time at L.A. TACO
While we know most people join L.A. TACO to support local journalism, we want to make sure our membership program of perks, gear, member benefits, exclusive tastings, and events are on point and give back more than you pay. We understand that $10 a month is a lot to ask for but we feel confident that our members get much more than they pay for if they take advantage of their membership each month. Our Director of Partnerships, Memo Torres, is out there doing the tough job of trying out every possible spot in Los Angeles to join our program, as well as arranging member tastings and special events. If you spot a tall, bearded guy in an L.A. TACO hat, make sure to say hi.
We were overwhelmed with new membership and merchandise orders, and are behind on shipping, but please be patient with us and you'll get your shiny black card and gear soon. Our team is working non-stop to get every order out the door.