[dropcap size=big]T[/dropcap]eddy's Red Tacos is showing up in a Super Bowl ad on the Spanish language broadcast of the match-up between the Los Angeles Rams and New England Patriots. The ad is courtesy of ESPN Deportes, which wanted to highlight a small business owner this year instead of models or cars, owner Teddy Vasquez told L.A. Taco.
"It's a great honor," Vasquez said. "I would never imagine getting sponsored like that."
ESPN Deportes released this teaser announcing the ad:
Vasquez recently opened his third Teddy's Red Taco location in Venice. His original South Central location, a taco truck on the defunct Slauson Avenue train tracks, is featured in the commercial along with the taco truck and Vasquez in his favorite Rams jersey.
"I was very honored and grateful," Vasquez said. "Looking at where I was two years ago, I never would imagined it."
Two years ago, Vasquez was struggling as an Uber driver who sold birria out of the trunk of his car. He opened his original location 18 months ago. In September he opened his first brick and mortar restaurant in Pico Rivera. He opened the Venice location Sunday and he has plans to keep up the momentum.
"We're just getting started," he said. "We have big plans in the works and a strong team behind us."
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