Skip to Content

USC Media Lab

Why Are We Paying $40 for Matcha Powder?

The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing the craft, and manufacturing limitations, has driven matcha powder prices through the roof. However, experts say it's not all bad and that there are solutions.

December 10, 2025

No Sign, No Menu, and Alcohol-Free: Inside Downtown L.A.’s Hidden Tea Speakeasy

This tea bar quietly opened in May this year, quietly carving out a hidden third space for the tea-obsessed and the sober-curious alike.

December 5, 2025

Can a Tax Break Revive L.A.’s ‘Dying’ Cannabis Market?

Today is another tough Green Wednesday for California's legal dispensaries, which continue to struggle against unregulated operators that face none of the burdens of taxes, licenses, costly compliance, or community-benefit mandates.

November 26, 2025

Gardena’s Belizean Hub Has Orange Walk Tacos, Legendary Soca, and The Heart of Its Community

For Belizeans in Los Angeles, the Blue Hole is a reminder that our culture still has a seat at the table.

November 10, 2025