Matcha
Why Are We Paying $40 for Matcha Powder?
The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing the craft, and manufacturing limitations, has driven matcha powder prices through the roof. However, experts say it's not all bad and that there are solutions.
December 10, 2025
L.A.’s Hidden Matcha Master: Masanori Den Shirakata, the Low-Key Legend Only Insiders Know
Masanori Den Shirakata represents the third generation of tea merchants, carrying forward a tradition that began when his grandfather first recognized the potential of Shizuoka, Japan, as a top-tier tea-producing region.
June 5, 2025
